ABOUT
Funasho Shoji is a unique trading company providing
specialized integrated services from import and processing to sales.
Established in 1974, Funasho Shoji has been connecting
global producers with Japanese consumers as
a dedicated fresh produce importer for over five decades.
Our product lineup includes more than 100 varieties of fruit,
such as bananas, kiwifruit, avocados, and mangoes.
We deliver sun-ripened harvests to wholesale markets and
supermarkets across Japan at their perfect moment of taste.
Our core strength lies in a fully integrated supply chain
that goes beyond conventional importing.
By managing every stage in-house,
from origin development and product planning
to import, quality control, processing, distribution, marketing,
information services, and consumer engagement,
we ensure consistent quality and deliver
tailored solutions that meet the diverse needs of our clients.
Particularly in the Greater Kanto region, we maintain a high market share
at key wholesale markets such as Ota Market and serve as a core player
in Japan’s fresh produce distribution network.
Connecting the dedication of producers around the world
with the smiles of Japanese consumers.
We are a unique fresh produce coordinator,
supported by unmatched systems and trust.
What We Do — From Farm to Table
01PRODUCT & MARKET DEVELOPMENT
{ VALUE 01 }Sourcing & Product Development
As extreme weather and climate change increasingly impact growing regions worldwide, ensuring a stable supply of fresh produce is becoming increasingly challenging. In this environment, developing new production areas and varieties has become an essential initiative for fresh produce importers. Building on the strong relationships of trust we have cultivated with our customers for over 50 years, we develop products based on their feedback—strengthening partnerships with existing regions while actively exploring new sources of supply.
Our dedicated staff regularly visit production sites, including during harvest and after each season. Through direct dialogue with growers and careful evaluation of varieties and quality, we transform customer expectations into tangible products.
02IMPORT & PURCHASING
{ VALUE 02 }Import & Procurement
Ensuring the quality and reliable supply of imported fresh produce requires close collaboration with suppliers worldwide. We accurately monitor climate conditions, harvest status, and logistics changes in each production area, enabling procurement at the optimal timing.
Our sourcing network, cultivated over many years, supports everything from core items to rare fruits. We also flexibly adjust specifications, such as size and grade, to meet diverse customer requirements. By consistently delivering the right products at the right time, we build a strong foundation for reliable supply.
03PRODUCT MANAGEMENT & PROCESSING
{ VALUE 03 }Product Management & Processing
Delivering fruit in peak condition demands precise ripeness control and high-quality processing. We provide integrated services at our facilities, from ripening and conditioning to packaging, ensuring that every product is shipped at the perfect moment of flavor. By carefully assessing each product’s condition, we maintain systems that enable us to deliver fruit at the optimal point of taste. We also offer flexible ripeness adjustment and sorting to meet individual customer requirements. In addition to inventory management and in-house processing, we also provide contract processing services, demonstrating a highly responsive, customer-focused approach.
More than simply delivering fresh produce, we take responsibility for “perfecting” it. This is Funasho Shoji’s commitment to uncompromising quality.
04ORDERS & SHIPMENTS
{ VALUE 04 }Order Processing & Shipping
We respond flexibly to detailed order requirements, including store-specific delivery volumes and schedules, as well as sorting and shipping to multiple destinations. By operating branch offices in the Kansai region and working closely with partner companies equipped with distribution centers, we have established a stable nationwide shipping network. This enables us to provide a smooth and reliable supply to new business partners, regardless of region or transaction format.
Alongside product quality and exceptional taste, our dependable and responsive service is one of our defining strengths.
05PROMOTION SUPPORT & INFORMATION
{ VALUE 05 }Marketing Support & Information Sharing
Working closely with sales teams, we support promotional activities and information sharing. Through ongoing dialogue with produce buyers, we propose practical in-store promotional tools and share valuable market insights. From creating POP materials and packaging to launching new brands, we provide hands-on guidance on how to best present and sell products. We also contribute to creating attractive retail environments through comprehensive in-store promotion support.
Feedback from buyers informs our sourcing decisions and ripeness management. By connecting every stage of the process, we work together to create fresh produce that truly sells.
06CONSUMER COMMINICATION
{ VALUE 06 }Customer Engagement
To help consumers enjoy fresh produce more easily and more deliciously, we actively share information across multiple channels. Through Instagram and regular updates on our corporate website, we deliver useful daily content, including seasonal fruit highlights, serving suggestions, and educational tips on food and nutrition.
Beyond digital communication, we also engage directly with consumers through in-person events and activities. By sharing the appeal of fresh produce from multiple perspectives, we aim to promote a richer, more fulfilling lifestyle centered on fruit for people everywhere.
